Top Web Designing trends to look up for

Web design trends change rapidly. They come and go. Websites today follow very different trends than they did just a year ago. As web designers, it’s helpful to know what the current and upcoming trends are. It can help you stay ahead of the competition and it can help you meet your client’s needs. Keep in mind that “trend” doesn’t necessarily mean “new.”

Many new design trends come from the tastes and preferences of designers and users in design and usability. What makes those changes possible is improvements in technology. Technology is a major driving force and is always helping design move forward.

If there’s one thing that’s true about design, it’s that it is always evolving. Design is dynamic, and must adjust to accommodate both form and function. Because of this ever-changing nature, it can be a challenge to keep up with the newest web design trends.

User experience is the central focus of the most relevant web design trends. Creating content that’s responsive, accessible, and simple to use enhances user satisfaction. This year’s emerging design trends aim to streamline and perfect that user experience.

Here is a look at most creative styles in use in web design today with examples of some of the best websites that utilise them.

Material Design

Material Design is an alternative to flat design that brings back some nice graphical elements. It’s a set of Google design standards that separates elements using the layers concept found in image editing software. It can stack and remove elements as needed. It even has built-in animations that would normally need to be created manually.

It’s a design language with a specific set of guidelines which takes out the guesswork. The results look the same from one platform to another. Since these standards are established by Google they’re sure to have widespread support.

Large and Responsive Hero Images

One of the best ways to capture a user’s attention is with a striking image. Featuring an HD image with a compelling call to action can increase conversions. By focusing on just the image with text rather than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more.

Large hero images are also often placed in the background with text and other content overlaid on top, like on Uber’s website. Regardless of the approach you utilize, large images can help visually tell your story without having to rely on just text.

Your customers are coming from all over the place and have high expectations. You may not be sure if they are finding your website from their phone, tablet, or desktop computer. The image that Medium uses above is extremely powerful, but if it was only visible from desktop computers, many people may miss it.


Better device resolutions, faster internet speeds, and the availability of new web type tools (Google Fonts, Adobe Typekit, etc.) make this the golden age of typography.

One thing to consider is more users are consuming content on mobile devices. Unfortunately lower end devices, such as the Fire HD 10, display lower resolutions. This is more noticeable on larger screens because they have a lower pixel density due to having the same resolution as their smaller counterparts. One solution is to display typography based on the screen resolution. This means serifs and handwriting would display on mobile devices for high-res screens while screens with lower resolutions could receive a font that’s more suitable to its resolution.  Of course server speeds and load time have to be taken into consideration.

Popular sans serif fonts:

  • Proxima Nova
  • Futura
  • Avenir
  • Open Sans
  • Helvetica Neue

Popular serif fonts:

  • Caslon
  • Garamond
  • Freight Text
  • Minion
  • FF Meta Serif

Background Video

Using background videos and animations can either add an interesting dimension to a page, or distract the user. When executed well, this trend can enhance a page’s content. The key is to play with frame rates until the videos and content are cohesive and seamless. According to Jerry Cao at Awwwards, “A simple animated background can add visibility to a site, but should be used in moderation or it can be very distracting to the user. The key is to work on individual sections or create a gentle movement of an entire image.”

With high-resolution devices quickly becoming the standard, 2016 is quickly becoming the year of HD design. Enthralling videos, powerful photography, and rich graphics are all part of the movement towards HD visuals.

Clocking in at around 90 seconds, product explainer videos offer a quick, concise way to tout the virtues of a given product. With informative voiceovers and clever animations, product explainer videos can work for any-sized company in letting people know just why their products are great.


Animations turn scrolling into something more fun and get the users involved. Scroll-triggered animations smooth over the jarring effects of scrolling, plus make it more visually interesting and makes the user wonder “what will happen next?” You can even develop a game-like cause-and-effect rhythm.

Parallax scrolling is on the way out, but you can still be creative by having your backgrounds and foregrounds scroll differently.

When users are unsure about an element’s function, they tend to hover their cursor over it. Hover animations capitalize off of this intuition by providing the user with instant feedback. This enables their browsing experience to remain simple and uninterrupted.

Rich Colours

All throughout 2015 we saw the trend of bright colors, and in 2016 we’re seeing them taken to the next level. Expect even more vibrant colors — and more of them in larger palettes, different hues and gradients can help distinguish content, visually stimulating, especially useful for minimal sites


Perhaps a trend all its own, the duotone technique will continue to be popular alongside bright colors. Traditionally, duotone refers to a color scheme of only two colors. This can be two shades of the same color, or two contrasting colors. In web design, duotone is often used to represent real images or photography, as with NewDealDesign below. This creates a fascinating, modern look.

Duotone color palettes have become increasingly popular because incorporating two complementary color washes creates a strong visual impact.

As technology changes, design has to adapt to meet new needs. It can be easy to get caught up in how quickly web design trends emerge and evolve. The key thing to remember is to keep the user, and their experience in the front of your mind while designing.

Long Scrolling

Single page sites with long scroll navigation are becoming popular because the form allows for storytelling opportunities that aren’t suitable for page-by-page navigation. Smooth scrolling is mobile-friendly, and enables the user to control their own pace.

Animations turn scrolling into something more fun and get the users involved. Scroll-triggered animations smooth over the jarring effects of scrolling, plus make it more visually interesting and makes the user wonder “what will happen next?” You can even develop a game-like cause-and-effect rhythm.

Note: Know that infinite scrolling and other single-page sites may pose SEO drawbacks.


For more personality than stock photos, illustrations are quickly becoming a popular alternative. Appeal to user’s imagination to establish a stronger personal connection with the site. More control over image choices, both with content and technical details. Generally cheaper than a custom photo shoot while offering greater creative freedom. Clarifies messaging by boiling down concepts into easily-understood visuals

Consistent Theme with Other Elements

Illustrations originated as icons and secondary elements. If you’re bringing this drawn style to the forefront, don’t miss an opportunity to unite all elements with a common theme.

2. Add Creative Effects

Illustrations give designers more freedom for creative effects, especially these two popular ones:

Animations — Animations and illustrations have always gone hand-and-hand.

Layers — Because of their versatility, illustrations enable easier layering effects for added depth.


VDC, Web Designing Company, Hyderabad

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